Irish Academy of Management, WIT 2013

My colleagues and I attended the conference to present our own research. I was delighted to get the opportunity to present on two papers. One focused on a collaborative innovation network using a public policy instrument and the second, (which differed completely) focused on the relevance of segmentation with the GAA. Two very contrasting papers. And this is what is good about the IAM. This conference facilitates for a wide range of streams across the discipline of management, with an excellent range of work being presented from early stage PhD students and Postgrads to Professors. I was impressed by the excellent array of research being presented.

Congratulations goes to our School’s PhD student Ciaran McFadden, who was recognised for Best Postgraduate Paper. Well done! And Well done to all involved in making this conference an enjoyable and essential date in our diaries each September.

Here’s to IAM 2014! at the University of Limerick.



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About Christina Donnelly

Dr Christina Donnelly is a Lecturer and the Programme Director for BBS/BBA Marketing in the School of Business at NUI Maynooth. Her areas of interest are small business marketing, market intelligence and data analytics, with training received in the analysis of market intelligence through dunnhumby marketing consultancy firm, Ealing, London. Christina is passionate about her teaching and works to ensure that her research is integral to her student's learning.