Branding at Best: A Good African Story

The setting was perfect for the launch of Coffee entrepreneur and author Andrew Rugasira book “A Good African Story: How a small company built a global coffee brand” at Bewley’s Grafton St. on Wednesday 2nd Oct.

I had the privilege of chairing this event alongside Conall O’Caoimh (Co-Director of Value Added in Africa) and Mr Sean Hoy (Deputy Director of Africa, Department of Foreign Affairs and Trade).

But this was much more than a book launch, this was a real story of the challenges and opportunities created by a small business owner in a difficult climate…

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About Christina Donnelly

Dr Christina Donnelly is a Lecturer and the Programme Director for BBS/BBA Marketing in the School of Business at NUI Maynooth. Her areas of interest are small business marketing, market intelligence and data analytics, with training received in the analysis of market intelligence through dunnhumby marketing consultancy firm, Ealing, London. Christina is passionate about her teaching and works to ensure that her research is integral to her student's learning.