Harvard Business Review ‘Data into Action’ Blog by Dr Christina Donnelly

This month Harvard Business Review is focusing on ‘Data into Action’, and have published a blog focusing on the research of Dr Christina Donnelly, Programme Director for Marketing within the School of Business.

This blog captures insight taken from Dr Donnelly’s most recent publication on Small Business and the use of loyalty card data published in the International Small Business Journal. This discussion focuses on the small and medium-size firms’ access to highly formalised data (big data). The blog acknowledges that even if these businesses do manage to acquire consumer data, there’s still more work to be done… View this Post at http://blogs.hbr.org/2013/12/small-businesses-need-big-data-too/

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About Christina Donnelly

Dr Christina Donnelly is a Lecturer and the Programme Director for BBS/BBA Marketing in the School of Business at NUI Maynooth. Her areas of interest are small business marketing, market intelligence and data analytics, with training received in the analysis of market intelligence through dunnhumby marketing consultancy firm, Ealing, London. Christina is passionate about her teaching and works to ensure that her research is integral to her student's learning.