Bothwell & Vogel talk about ‘Perception’ to Consumer Behaviour Students

This School of Business welcomed Bothwell & Vogel, to the Consumer Behaviour lecture on Monday 3 March 2014 to talk to First Year Marketing students on the role of perception and consumer involvement.

Lisa Bothwell and Colette Vogel are a creatively led Design Consultancy located in Kildare who work on local, national and international print and design projects. Students were introduced to various projects that the Company have worked on from the  Michael Murphy’s eye catching billboards…

Michael Murphy Furniture Advertisement (2013/14)

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About Christina Donnelly

Dr Christina Donnelly is a Lecturer and the Programme Director for BBS/BBA Marketing in the School of Business at NUI Maynooth. Her areas of interest are small business marketing, market intelligence and data analytics, with training received in the analysis of market intelligence through dunnhumby marketing consultancy firm, Ealing, London. Christina is passionate about her teaching and works to ensure that her research is integral to her student's learning.