Head of the Business School, Professor Peter McNamara was delighted to see our marketing students having the opportunity to translate their learning into action through the Dublin Coach project. He noted that this reflects well on the enthusiasm and capability of our students, their mentor Dr. Christina Donnelly and openness of Dublin Coach to working with bright students.
Remarking on the project, John O`Sullivan CEO stated, “We are delighted to have worked with the School of Business, NUIM on this most important exercise. At Dublin Coach, we believe in providing superior commuter experiences, indeed excellence in Customer Service is the primary focus of our team. Through this joint initiative with NUIM, we have derived a much better understand of our consumers` requirements and based on the research findings will continue to improve our service offering even further. Here in Kildare, we are very lucky to have a resource such as NUIM on our doorstep and I would highly recommend their services and facilities to the wider Business Community”.