Winners of ‘Marketing Excellence Awards’ in NUIM announced

Dublin Coach “Marketing Excellence Awards” in Association with NUIM 1st Year BBS Marketing, School of Business, National University of Ireland, Maynooth were announced yesterday Wednesday 7th May 2014 by John O`Sullivan, CEO Dublin Coach and included: Brian Dempsey, Katie McHugh, Cian Spillane and Lucy Teevan. The outstanding individual award was won by Conor O’Neill. Each of the winners were awarded a state of the art iPad sponsored by Dublin Coach while the complete student group (25 Marketing Students - see next page) received a Quicktours Dublin Coach Short Break Voucher. Head of the Business School, Professor Peter McNamara was delighted to see our marketing students having the opportunity to translate their learning into action through the Dublin Coach project. He noted that Continue reading here [...]

Is there hope for small firms – the have not’s in the world of big data?

On Tuesday 10 Dec, Dr Christina Donnelly in conjunction with her colleague Dr Geoff Simmons, Senior Lecturer at Queens University of Belfast, released an article published in the Harvard Business Review Blog asking 'is there hope for small firms- the have not's in the world of big data?' Check out the link: http://blogs.hbr.org/2013/12/is-there-hope-for-small-firms-the-have-nots-in-the-world-of-big-data/ This discussion ultimately points to the role of the consumer... After all, the ultimate source of data is the consumer. Shouldn’t shoppers have a say in what happens to their loyalty-card information? If they value small firms, shouldn’t they be able to ensure that these firms have access to a consistent flow of market data? This research suggests and ideally dreams that in the ordinary Continue reading here [...]