100 Minds Volunteer Programme… Get Applying Now!

Who we are 100minds is a volunteer-run, non-profit organisation, founded in 2013, that brings together some of Ireland’s top students and connects them with one cause to achieve big goals in a short space of time. 100minds was created, and is run, by a small group of young professionals in Dublin. What We Do 100minds connects 3rd level students with a chosen charity and encourages them to run fundraising projects that will help develop their skill set and apply their theoretical learnings from college in a practical means. Each student is assigned a mentor to support them throughout their fundraising efforts. Our mentors are a group of recent graduates working in the world's top companies such as Twitter, Google, KPMG, McDonald's and many more. How It Works We recruit Ireland's top students Continue reading here [...]

NUIM & NKU create International Marketing Teams to work on P&G Tide Coldwater / Ariel Project!

Over the past year (2012/13) I have been working with my colleague Dr David Raska at the Northern Kentucky University (NKU) in the United States to collaborate on a live International Marketing project set within our respective classrooms. As of September 2013 all this planning give way to implementation. Over the past number of weeks, my final year International Marketing students have been working with students in NKU to work on a P&G client project. The designated task is to work in International Teams (Irish / American) to create a Global Marketing Strategy for P&G's Tide Coldwater / Ariel product. This has been a big change for students in this class, who have never had the opportunity to work on a P&G task nor in International teams, with the use of technology Continue reading here [...]

Branding at Best: A Good African Story

The setting was perfect for the launch of Coffee entrepreneur and author Andrew Rugasira book “A Good African Story: How a small company built a global coffee brand” at Bewley’s Grafton St. on Wednesday 2nd Oct. I had the privilege of chairing this event alongside Conall O'Caoimh (Co-Director of Value Added in Africa) and Mr Sean Hoy (Deputy Director of Africa, Department of Foreign Affairs and Trade). But this was much more than a book launch, this was a real story of the challenges and opportunities created by a small business owner in a difficult climate... Andrew is a confident but unassuming business person who exhibited through the Q&A session a real sense of what and how his business has strove to achieve over the past ten years. He stated... "What no Ugandan coffee Continue reading here [...]

How to Innovate the Newspaper Industry? Part 1 of 2

Have newspapers written their own obituary?  Many industries are having a tough time, but the newspaper business must be amongst the very hardest hit. Monks working painstakingly on complex, decorative manuscripts in European monasteries didn’t know what hit them when Gutenberg figured out how to have moveable type on the printing press in the 15th century.  It was a moment of Schumpeterian creative destruction. By the 17th century some form of newspaper had appeared almost everywhere in early modern Europe. Today, there are an estimated 7,000 newspapers in business around the world and the World Association of Newspapers claim that each day over half the world’s population read a newspaper, with sales of 2.5bn copies in print and 600m online; making it a $200bn industry.   Another Continue reading here [...]

The G8 Summit… Better off in the Desert??

The media frenzy surrounding the G8 Summit has reached fever pitch with District Judge Barney McElhom stating that... "The G8 WOULD BE BETTER OFF INTHE DESERT" and that it was like a... "TRAVELLING EUROVISION SONG CONTEST" (Irish News, 14.06.13)  This is the thoughts of one District Judge on the upcoming G8 summit which clearly illustrates the thoughts of one but possibly many within Northern Ireland. Not only will the G8 Summit affect the Legal System, Hospitals, Education System's delivery of Examinations, Transport/ Roads, but largely businesses across Northern Ireland from Belfast to Enniskillen... therefore not surprising that some would claim that the Summit would be better off in the wilderness! For the past three months, Northern Ireland and in particular the County of Fermanagh Continue reading here [...]

INTERNATIONAL MARKETING CASE STUDY: MERU HERBS KENYA

I had the pleasure today to listen to the business story of Sally Sawaya, Deputy Manager of Meru Herbs Nairobi, Kenya about the successful establishment and development of their Tea and Jams business. This is a fascinating story of how a coop of farmers in a small regional setting came together to build a successful business which now exports internationally. Started over 10 years ago, this business employed 35 farmers. Today it employs 265 farmers, on average 10 people per household who are involved in the farming and factory production. The local people in the Meru region decided to utilise the water access they had created by generating income through the growing of Hibiscus, Carcade and Lemongrass tea. Today this business exports about 90% of its produce to Italy, Japan and Ireland Continue reading here [...]

Added Value in Africa: Social Enterprise Making Good Business Sense

When we talk and think about International Marketing, big names such as Coca Cola, Unilever, P&G, Tesco, IKEA, IBM... and many more come to mind for their operations and their market dominance in countries such as America, Australia or one of the BRICs. Successful Companies in Developed Countries. However, On Tuesday 26th February, students of MN313 International Marketing got an another perspective of what it means to be an International firm but this time in the developing country of Africa... not the typical country of choice we may first think of when thinking about these Big Brand firms! Conall O’Caoimh, Director of Added Value in Africa provided an insightful and very exciting presentation of Africa as a market of opportunity for foreign investment as well as outward investment... Conall Continue reading here [...]

BIG DATA: ‘THE NEW OIL’ on Day 1 of Big Data Innovation Summit

The richness of Big Data as the ‘new oil’ and the three associated V’s of data in volume, velocity and variety were top of the agenda on Day One of The BIG DATA summit at the Hilton Hotel in Dublin. After a jam-packed day of data, data, and more wonderful data, I would describe this event as EPIC! ‘EPIC’ for Education, Privacy, Insight and Culture and I will tell you why! So read on....   Expert Data Scientists, Managers, and Directors of top Businesses (Unilever, Google, Paddy Power) Banks (RDS, AIB), Charities (Macmillan), and Government Agencies (EPA, Irish Revenues Commissions) from all over Europe to name a few arrived in Dublin on Day One. I had the pleasure to meet David Soderberg, Senior Manager of Food Innovation Insights, PepsiCo. who was just off a plane from Continue reading here [...]

Why study innovation?

If you've just joined the business school, you are embarking on the study of innovation at a wonderful time. In fact, there has never been a better time to study it.  Innovation has worked its way up to the very top of the corporate agenda and is now the number one priority for businesses all over the world.  But it is now also the central plank in the Irish government’s plans for economic recovery and prosperity.  In short, innovation is the only game on town.  Companies that succeed in innovation will create new and sustainable businesses and will dominate the commercial landscape of the future.  Companies who fail at it will find themselves irrelevant and will be brutally swept aside.  But innovation is, and always has been, an intractable problem for managers.  It is difficult; Continue reading here [...]

Funding for Humanitarian Relief

Humanitarian aid is being stretched. Millions of people in sub-Saharan Africa are living with conflict and its legacy; natural disasters such as the earthquake in Haiti and the floods in Pakistan have the power to disrupt and sometimes even paralyse economic and social infrastructure; recovery and reconstruction remain uneven following large-scale conflict in Iraq and Afghanistan; and political turmoil is escalating in parts of the Middle East and North Africa. In many instances the people already affected by crises face additional threats, their livelihoods made more insecure by the effects of climate change and the vagaries of the global economy. The international humanitarian response to these needs reached US$16.7 billion in 2010. If this preliminary, partial estimate proves to be accurate Continue reading here [...]