BBS Marketing ‘First’ at Maynooth

This academic year marks the first time in the School of Business' history for the BBS Marketing degree programme to host a Marketing Network Event with all three year groups. As Programme Director for the BBS Marketing it has brought me much joy to see how the programme has developed over the past three years and how the Marketing students themselves have become a natural network in themselves. Please enjoy some of the pictures from our event which captures only a snap shot of the buzz and engagement enjoyed on the day with students, Accenture Rep Gabhan O'Connor and LC Gifts MD Louise Lonergan.   Continue reading here [...]

100 Minds Volunteer Programme… Get Applying Now!

Who we are 100minds is a volunteer-run, non-profit organisation, founded in 2013, that brings together some of Ireland’s top students and connects them with one cause to achieve big goals in a short space of time. 100minds was created, and is run, by a small group of young professionals in Dublin. What We Do 100minds connects 3rd level students with a chosen charity and encourages them to run fundraising projects that will help develop their skill set and apply their theoretical learnings from college in a practical means. Each student is assigned a mentor to support them throughout their fundraising efforts. Our mentors are a group of recent graduates working in the world's top companies such as Twitter, Google, KPMG, McDonald's and many more. How It Works We recruit Ireland's top students Continue reading here [...]

Winners of ‘Marketing Excellence Awards’ in NUIM announced

Dublin Coach “Marketing Excellence Awards” in Association with NUIM 1st Year BBS Marketing, School of Business, National University of Ireland, Maynooth were announced yesterday Wednesday 7th May 2014 by John O`Sullivan, CEO Dublin Coach and included: Brian Dempsey, Katie McHugh, Cian Spillane and Lucy Teevan. The outstanding individual award was won by Conor O’Neill. Each of the winners were awarded a state of the art iPad sponsored by Dublin Coach while the complete student group (25 Marketing Students - see next page) received a Quicktours Dublin Coach Short Break Voucher. Head of the Business School, Professor Peter McNamara was delighted to see our marketing students having the opportunity to translate their learning into action through the Dublin Coach project. He noted that Continue reading here [...]

Bothwell & Vogel talk about ‘Perception’ to Consumer Behaviour Students

This School of Business welcomed Bothwell & Vogel, to the Consumer Behaviour lecture on Monday 3 March 2014 to talk to First Year Marketing students on the role of perception and consumer involvement. Lisa Bothwell and Colette Vogel are a creatively led Design Consultancy located in Kildare who work on local, national and international print and design projects. Students were introduced to various projects that the Company have worked on from the  Michael Murphy's eye catching billboards... To the more provocative Dubai Derby at the Curragh's advertisement. In their discussion of Perception, they cited such examples as the iPhone, "We are exposed to the iPhone through advertising on TV and in print. Apple use powerful advertising methods to appeal to our emotions. The iPhone Continue reading here [...]

RYANAIR: The ‘Wings’ of Change

Is it really happening.... is Ryanair actually spending money and responding to consumer complaints by employing above the line marketing in 2014? I was amazed and somewhat amused by the Ryanair's TV campaign launched in January 2014, which captured Michael O'Leary's promise to improve services for travellers over the coming year. This was a very simple, if not a 'cost effective' TV campaign to inform travellers of the changes to come in Ryanair. This need for change was highlighted when Ryanair was notably ranked as one of the worst companies for customer service. Thankfully Ryanair did take notice and this is evident through their motto 'we are changing' which is displayed across billboards in the UK (Marketing Week, Jan 16th 2014). The changes promised include, increased carry on Continue reading here [...]

Is there hope for small firms – the have not’s in the world of big data?

On Tuesday 10 Dec, Dr Christina Donnelly in conjunction with her colleague Dr Geoff Simmons, Senior Lecturer at Queens University of Belfast, released an article published in the Harvard Business Review Blog asking 'is there hope for small firms- the have not's in the world of big data?' Check out the link: http://blogs.hbr.org/2013/12/is-there-hope-for-small-firms-the-have-nots-in-the-world-of-big-data/ This discussion ultimately points to the role of the consumer... After all, the ultimate source of data is the consumer. Shouldn’t shoppers have a say in what happens to their loyalty-card information? If they value small firms, shouldn’t they be able to ensure that these firms have access to a consistent flow of market data? This research suggests and ideally dreams that in the ordinary Continue reading here [...]

Branding at Best: A Good African Story

The setting was perfect for the launch of Coffee entrepreneur and author Andrew Rugasira book “A Good African Story: How a small company built a global coffee brand” at Bewley’s Grafton St. on Wednesday 2nd Oct. I had the privilege of chairing this event alongside Conall O'Caoimh (Co-Director of Value Added in Africa) and Mr Sean Hoy (Deputy Director of Africa, Department of Foreign Affairs and Trade). But this was much more than a book launch, this was a real story of the challenges and opportunities created by a small business owner in a difficult climate... Andrew is a confident but unassuming business person who exhibited through the Q&A session a real sense of what and how his business has strove to achieve over the past ten years. He stated... "What no Ugandan coffee Continue reading here [...]

Irish Academy of Management, WIT 2013

September is recognised by most in Education for the beginning of the new teaching year. But in more recent years, September has come to mean (for me personally) the arrival of the Irish Academy of Management. Last year, my colleagues and I in the Dept. of Management, School of Business had the pleasure of hosting the Conference here on the NUI Maynooth campus and we thoroughly enjoyed the experience (and learned a lot!). This year we ventured to Waterford Institute of Technology for the 16th Academy led by Dr. Felecity Kelliher & her team. I think this was my second visit to Waterford, and as a City I was impressed by the friendly people, the beautiful buildings and the surroundings of water, mountains and busy traffic! The weather did well to add to the overall positive experience. My Continue reading here [...]

INTERNATIONAL MARKETING CASE STUDY: MERU HERBS KENYA

I had the pleasure today to listen to the business story of Sally Sawaya, Deputy Manager of Meru Herbs Nairobi, Kenya about the successful establishment and development of their Tea and Jams business. This is a fascinating story of how a coop of farmers in a small regional setting came together to build a successful business which now exports internationally. Started over 10 years ago, this business employed 35 farmers. Today it employs 265 farmers, on average 10 people per household who are involved in the farming and factory production. The local people in the Meru region decided to utilise the water access they had created by generating income through the growing of Hibiscus, Carcade and Lemongrass tea. Today this business exports about 90% of its produce to Italy, Japan and Ireland Continue reading here [...]

Focus on the Future: NUIM School of Business research helps support the future of Kildare Tourism

On March 11th Kildare Failte launched their new Tourism Development Strategy 2013-2016 at key tourism spot Punchestown by Gay Byrne and attended by a number of key attractions owners from Kildare, Politicians, local businesses and academics who have an interest in developing Kildare as a key tourism spot. This strategic plan looks at setting out a Sustainable Growth Strategy for the Industry to 2016, and the School of Business at NUIM has contributed to this development. The overarching vision of Kildare Tourism is: “To develop a tourist destination that becomes internationally known and provides a significant economic contribution, while maintaining a balance between economic and social advancement, and protection of environmental, cultural and natural resources”. Tourism is a significant Continue reading here [...]