NUIM & NKU create International Marketing Teams to work on P&G Tide Coldwater / Ariel Project!

Over the past year (2012/13) I have been working with my colleague Dr David Raska at the Northern Kentucky University (NKU) in the United States to collaborate on a live International Marketing project set within our respective classrooms. As of September 2013 all this planning give way to implementation. Over the past number of weeks, my final year International Marketing students have been working with students in NKU to work on a P&G client project. The designated task is to work in International Teams (Irish / American) to create a Global Marketing Strategy for P&G's Tide Coldwater / Ariel product. This has been a big change for students in this class, who have never had the opportunity to work on a P&G task nor in International teams, with the use of technology Continue reading here [...]

Problem-based learning and the recruitment market for management graduates

In a recent HEA study which investigated the opinions of a representative sample of 402 Irish companies on the relevance of higher education outcomes to their recruitment needs (McGann and Anderson 2013), employers reported that they had recruited the highest proportion of graduates from the disciplines of business or law .  In other words, of the total of 144,500 employees in this sample of companies (Flynn 2013), 45.8% were graduates of business or legal disciplines. The next closest discipline was engineering (30.5%). The workplace skill identified by the responding companies as being of most importance amongst graduates recruited over the past two years was ‘working effectively with others’.  This workplace skill was identified by some 78% of respondents and exceeded the need Continue reading here [...]