Branding at Best: A Good African Story

The setting was perfect for the launch of Coffee entrepreneur and author Andrew Rugasira book “A Good African Story: How a small company built a global coffee brand” at Bewley’s Grafton St. on Wednesday 2nd Oct. I had the privilege of chairing this event alongside Conall O'Caoimh (Co-Director of Value Added in Africa) and Mr Sean Hoy (Deputy Director of Africa, Department of Foreign Affairs and Trade). But this was much more than a book launch, this was a real story of the challenges and opportunities created by a small business owner in a difficult climate... Andrew is a confident but unassuming business person who exhibited through the Q&A session a real sense of what and how his business has strove to achieve over the past ten years. He stated... "What no Ugandan coffee Continue reading here [...]

Added Value in Africa: Social Enterprise Making Good Business Sense

When we talk and think about International Marketing, big names such as Coca Cola, Unilever, P&G, Tesco, IKEA, IBM... and many more come to mind for their operations and their market dominance in countries such as America, Australia or one of the BRICs. Successful Companies in Developed Countries. However, On Tuesday 26th February, students of MN313 International Marketing got an another perspective of what it means to be an International firm but this time in the developing country of Africa... not the typical country of choice we may first think of when thinking about these Big Brand firms! Conall O’Caoimh, Director of Added Value in Africa provided an insightful and very exciting presentation of Africa as a market of opportunity for foreign investment as well as outward investment... Conall Continue reading here [...]