Branding at Best: A Good African Story

The setting was perfect for the launch of Coffee entrepreneur and author Andrew Rugasira book “A Good African Story: How a small company built a global coffee brand” at Bewley’s Grafton St. on Wednesday 2nd Oct. I had the privilege of chairing this event alongside Conall O'Caoimh (Co-Director of Value Added in Africa) and Mr Sean Hoy (Deputy Director of Africa, Department of Foreign Affairs and Trade). But this was much more than a book launch, this was a real story of the challenges and opportunities created by a small business owner in a difficult climate... Andrew is a confident but unassuming business person who exhibited through the Q&A session a real sense of what and how his business has strove to achieve over the past ten years. He stated... "What no Ugandan coffee Continue reading here [...]