Academy of International Business 2014

The past days I have been attending the Academy of International Business (AIB) conference in Vancouver. It is my first time at this international conference and my first time in Vancouver. A large international conference, it is dwarfed by the Academy of Management (AOM) annual conference, with participant numbers of 1,000 or thereabouts rather than 10,000 at AOM, making it quite an accessible conference in comparison. The disciplines represented span across strategy, economics, entrepreneurship, human resource management, cross cultural studies, all with the common emphasis on the international context. Indeed, one of the most prevailing themes of the conference is the focus on context - time and space. Geoffrey Jones (Harvard University), in the opening plenary session, highlighted the Continue reading here [...]

NUIM & NKU create International Marketing Teams to work on P&G Tide Coldwater / Ariel Project!

Over the past year (2012/13) I have been working with my colleague Dr David Raska at the Northern Kentucky University (NKU) in the United States to collaborate on a live International Marketing project set within our respective classrooms. As of September 2013 all this planning give way to implementation. Over the past number of weeks, my final year International Marketing students have been working with students in NKU to work on a P&G client project. The designated task is to work in International Teams (Irish / American) to create a Global Marketing Strategy for P&G's Tide Coldwater / Ariel product. This has been a big change for students in this class, who have never had the opportunity to work on a P&G task nor in International teams, with the use of technology Continue reading here [...]