Bothwell & Vogel talk about ‘Perception’ to Consumer Behaviour Students

This School of Business welcomed Bothwell & Vogel, to the Consumer Behaviour lecture on Monday 3 March 2014 to talk to First Year Marketing students on the role of perception and consumer involvement. Lisa Bothwell and Colette Vogel are a creatively led Design Consultancy located in Kildare who work on local, national and international print and design projects. Students were introduced to various projects that the Company have worked on from the  Michael Murphy's eye catching billboards... To the more provocative Dubai Derby at the Curragh's advertisement. In their discussion of Perception, they cited such examples as the iPhone, "We are exposed to the iPhone through advertising on TV and in print. Apple use powerful advertising methods to appeal to our emotions. The iPhone Continue reading here [...]

Tempting the lurkers out of the shadows in online learning

How to get the online lurkers out of the shadows is one of the most challenging issues for the online tutor. Participation is the oxygen of the digital teacher and any hiatus online can interrupt the flow of learning that is the purpose of the design. Frequently, tutors complain that they can't get a critical mass of learners to engage online, whether orally on in the chat medium in weblectures. Learners bemoan the fact that they are treated like Pavlov's dogs and are expected to respond even when this may be unnecessary or even unwanted. Yet engagement is a term contested by tutors and learners. Tutors tend to use the terms engagement and interaction interchangeably. Learners are often not asked how they define these terms. In a recent piece of research on engagement students defined Continue reading here [...]