Added Value in Africa: Social Enterprise Making Good Business Sense

When we talk and think about International Marketing, big names such as Coca Cola, Unilever, P&G, Tesco, IKEA, IBM... and many more come to mind for their operations and their market dominance in countries such as America, Australia or one of the BRICs. Successful Companies in Developed Countries. However, On Tuesday 26th February, students of MN313 International Marketing got an another perspective of what it means to be an International firm but this time in the developing country of Africa... not the typical country of choice we may first think of when thinking about these Big Brand firms! Conall O’Caoimh, Director of Added Value in Africa provided an insightful and very exciting presentation of Africa as a market of opportunity for foreign investment as well as outward investment... Conall Continue reading here [...]