Bothwell & Vogel talk about ‘Perception’ to Consumer Behaviour Students

This School of Business welcomed Bothwell & Vogel, to the Consumer Behaviour lecture on Monday 3 March 2014 to talk to First Year Marketing students on the role of perception and consumer involvement. Lisa Bothwell and Colette Vogel are a creatively led Design Consultancy located in Kildare who work on local, national and international print and design projects. Students were introduced to various projects that the Company have worked on from the  Michael Murphy's eye catching billboards... To the more provocative Dubai Derby at the Curragh's advertisement. In their discussion of Perception, they cited such examples as the iPhone, "We are exposed to the iPhone through advertising on TV and in print. Apple use powerful advertising methods to appeal to our emotions. The iPhone Continue reading here [...]