Harvard Business Review ‘Data into Action’ Blog by Dr Christina Donnelly

This month Harvard Business Review is focusing on ‘Data into Action’, and have published a blog focusing on the research of Dr Christina Donnelly, Programme Director for Marketing within the School of Business. This blog captures insight taken from Dr Donnelly’s most recent publication on Small Business and the use of loyalty card data published in the International Small Business Journal. This discussion focuses on the small and medium-size firms’ access to highly formalised data (big data). The blog acknowledges that even if these businesses do manage to acquire consumer data, there’s still more work to be done... View this Post at http://blogs.hbr.org/2013/12/small-businesses-need-big-data-too/ Continue reading here [...]

Branding at Best: A Good African Story

The setting was perfect for the launch of Coffee entrepreneur and author Andrew Rugasira book “A Good African Story: How a small company built a global coffee brand” at Bewley’s Grafton St. on Wednesday 2nd Oct. I had the privilege of chairing this event alongside Conall O'Caoimh (Co-Director of Value Added in Africa) and Mr Sean Hoy (Deputy Director of Africa, Department of Foreign Affairs and Trade). But this was much more than a book launch, this was a real story of the challenges and opportunities created by a small business owner in a difficult climate... Andrew is a confident but unassuming business person who exhibited through the Q&A session a real sense of what and how his business has strove to achieve over the past ten years. He stated... "What no Ugandan coffee Continue reading here [...]