How to Innovate the Newspaper Industry? Part 1 of 2

Have newspapers written their own obituary?  Many industries are having a tough time, but the newspaper business must be amongst the very hardest hit. Monks working painstakingly on complex, decorative manuscripts in European monasteries didn’t know what hit them when Gutenberg figured out how to have moveable type on the printing press in the 15th century.  It was a moment of Schumpeterian creative destruction. By the 17th century some form of newspaper had appeared almost everywhere in early modern Europe. Today, there are an estimated 7,000 newspapers in business around the world and the World Association of Newspapers claim that each day over half the world’s population read a newspaper, with sales of 2.5bn copies in print and 600m online; making it a $200bn industry.   Another Continue reading here [...]

Upward Coaching & Reverse Mentoring

Upward coaching is where a junior employee coaches (develops) and then continues to mentor (advise) a more senior employee in the organisation. And its potential is catching on... particularly in terms of younger employees teaching more senior colleagues about social media and how it can be used in the work environment. As a career development initiative, it has benefits for both the mentor and the mentee, emparting new skills on both which can be used in the workplace: more strategic leadership and training skills for the mentor, more implementation skills using social media for the mentee. It empowers junior employees to act in the role of mentors, teaching something that oftentimes comes naturally to them, having grown up with social media. It enables more senior employees to pick Continue reading here [...]

OBAMA’S SOCIAL MEDIA SUCCESS

On 20th January 2012, Barack Obama took oath-of-office and stepped into his second term as President of the United States of America, in a swearing-in ceremony at the White House, Washington D.C. This was followed by a public swearing-in ceremony in front of 800,000 people on Jan 21st. In contrast to four years ago, this ceremony was much more subdued to that of the frenzy and excitement in 2008. But what has stayed the same and possibly increased since the first time around is the USE OF SOCIAL MEDIA in the marketing and promotion of Obama for President. Below is an excellent example of social media in action- a picture of the victory hug – titled ‘4 more years’ uploaded and spread through social media by Obama’s team. Emotive and embracing... a private moment made public. In Continue reading here [...]